Total Beauty Media Expands Content Areas, Increases Staff to Support Growth
Total Beauty Media Expands Content Areas, Increases Staff to Support Growth
Santa Monica, CA (PRWEB) August 29, 2011
Total Beauty Media, Inc. (TotalBeauty.com), the leading online beauty publisher, has expanded their staff to provide regional sales coverage in key markets as well as enhance their already successful integrated marketing solutions.
Dana Ramirez, formerly at Rodale’s Men’s Health and Women’s Health brands, is the new Director of Advertiser Marketing. Ramirez will lead large scale upfront planning and integrated packaging across Total Beauty Media properties including sponsorship, events and at-retail activation.
Additionally, Total Beauty Media adds Ethelbert Williams as Head of Marketing at the Santa Monica office. Williams will be responsible for the company’s audience growth strategy and distribution partnerships for the publishing group. His background in beauty marketing includes management roles at Procter & Gamble, L’Oreal and Unilever.
“It’s Total Beauty Media’s mission to deliver the most robust advertising programs for our brand partners, allowing them to engage our consumer audience,” says Emrah Kovacoglu, CEO and founder of Total Beauty Media, Inc. “These marketing and sales leaders come equipped to help us deliver winning initiatives given their publisher and consumer products background.”
In addition, Total Beauty Media expanded the sales team with hires in Los Angeles, Chicago and increased staff in New York.
About Total Beauty Media, Inc.
Founded in 2007, venture-backed Total Beauty Media, Inc. operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, it publishes daily editorial coverage of beauty and beauty health news and trends, including TotalBeauty.com TV, its extensive library of beauty how-to videos. TotalBeauty.com and its community of beauty bloggers and beauty content sites collectively generate more than 12 million monthly unique visitors. Total Beauty Media’s other properties include BeautyRiot.com, LimeLife.com, ModernMan.com as well as the top-rated Total Beauty product review mobile app.
Contact:
Ethelbert Williams
Head of Marketing
T: 310-399-7400
E: ewilliams(at)totalbeauty(dot)com
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